Rauw Alejandro
In 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it was the top-streamed track in just the space of six months. It was a mixture of reggaeton and pop music not only brought renewed attention to reggaeton but it also attracted attention to Latin music in general. Billboard's Top 100 featured two songs that were Spanish generally, and four in 2016. In 2017, at the peak of the popularity of Despacito 19, 19 songs mostly in Spanish have made it into the Top 100. In 2020, it will have 41 hits within this genre. Justin Bieber remixed Despacito 2017 in a bilingual version. Soon, other artists collaborated with Reggaeton stars such as Drake as well as Bad Bunny with MIA (2018), Madonna and Maluma with Medellin 2019. From the beginning of 2020, some reggaeton musicians felt dissatisfied with the direction the genre was shifting towards more mainstream. Rauw Alajandro is a part of a new generation that aims to change the direction of. It was often associated with electronic dance as well as different styles.





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